L’Europe, ça decoiffe

How does one engage citizens in the global conversation about the future of the European Union? How can we make the decision mechanisms of the EU comprehensible for the broader public? How can we explain the importance of voting at the European elections?
Inspired by an experience run in Argentina, “L’Europe, ça decoiffe” is a communication project aimed at awakening interest in the EU decision process, and politics for the general audience and voters.
The application, submitted to a call of the EU Parliament in 2018, was granted with more than €30,000 to train hairdressers and barbers about how the EU works, and to share this knowledge with their clients at their shops.
In this way, the typical distance of the audience to this kind of topic was reduced by activating a network of “ambassadors”: the hairdressers.
My role was to conceive, draft, and submit this project.

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