Imagine what would happen if you mix public managers, engineers, business owners, and artists, and to ask them to solve a problem.
Break-in the Desk was a three-year project co-funded by the Erasmus+ Programme of the European Union to create a shared method to facilitate the collaboration between artists and policy makers.
It featured a platform of a cross-cultural European community, where businesses and PAs could propose challenges to artists and creatives. The solutions were reached by artistic interventions, art projects, and public art, etc… involving employees and the audience. The challenges could be in any field, such as financial, prototyping, innovation, HR, marketing, communication, social inclusion, diversity, immigration, etc.…
This new project brought together European artists and creative professionals with the corporate world. Participants signed up to the platform, and were trained to boost their entrepreneurial skills. Next step was a so-called ‘Break-in-action’: the artist came to work in an SME or company outside the cultural world, bringing fresh ideas on how to spur innovation and enhance organisational values.
Born in the framework of Erasmus + KA2 project “Break In The Desk”, the Creative Project Canvas is an innovative tool developed to help artists, creative, and cultural organizations to reflect on the sustainability of their past, present, and future projects.
If you belong to the creative and/or cultural sector and you want to develop entrepreneurial skills, do not miss this opportunity! Visit www.creativeprojectcanvas.com for more information.
The project has been coordinated by Matera Hub, the local development agency of the City of Matera, European Capital of Culture 2019.
My role was to coordinate the project for the activities in Nantes and in France, as project leader for the Agency of Urban Redevelopment of the Isle of Nantes (SAMOA).